HOW TO START YOUR OWN BUSINESS

Your own business

1 Read the text and choose the best summary of the main idea.

a) You can start a business if you have a good idea and work hard.
b) Ice cream is big vusiness.
c) Some people don´t want to go to college.

Cool business

In the 1970s, there were two hing school boys who didin´t like to study. All they wanted to do was listen to music, go out with girls and have a good time. Unusual? No, but their solution to the problem was unusual.
  When Ben and Jerry were 18 and they had finished high school, they didn´t want to go to college. But they didn´t want to work in boring jobs either, so they decided to start a business. They looked into different types of businesses. They tought about starting a bagel business but the equipment was very expensive an they didn´t have enough money. They found out an ice cream making course that cost $5.00 each. They took the course, bought some inexpensive equipment and started making ice cream.
  Ben and Jerry´s ice cream was very good, and in 1978 they opened Ben and Jerry´s Homemade Ice Cream Parlor in Burlington, Vermont. People went to the ice cream parlor for the delicious ice cream but also for the entertainment. At Ben and Jerry´s could see jugglers and listen to live music. The ice cream had funny names like Chunky Monkey and Totally Nuts. Ben and Jerry began selling ice cream to stores and restaurants in Burlington. Everyone loves it, and soon they began selling ice cream all over the U:S. Today there are Ben and Jerry´s franchises all over the world. More than 20 years later the two boys who hadn´t wanted to go to college are millionaries. But they still sell fabulous ice cream with funny names.

Imagine you want to start a business.
Number the steps in a logical order.

_______________ Investigate the market. What kind of people will want your product or service.
_______________ Start your business and work hard at it! Good luck!
_______________ Advertise your business. Handing out flyers is inexpensive advertising.
_______________ Decide a product or service. Don´t choose anything difficult or expensive.
_______________ Calculate your cost and your possible profits. Can you make money.

TARGET GRAMMAR: imperatives

Don´t talk during the exam!                                     Write your name on your exam.

1. What verb form is used the imperative?
2. How are negative imperative sentences constructed?
3. For which of the following are imperatives used?

a. to give instructions           c. to talk about habitual actions       e. to give orders
b. to make suggestions         d. to talk about actions in progress